Observer aticle: Summary

Writers who work for nothing: it's a license to print money
John Naughton
Sunday March 11, 2007

This article talks about how far New Media Technologly has come, now everyone can be a part of it and it is affecting the modern day jounalism. The article talks of the Trian de-railment, a Virgin Express train bound for Glasgow de-railing in Cumbria. The accident we know happened in a remote spot in the middle of the night but anyone logging onto BBC.co.uk within minutes could see pictures of inside the de-railed carrige.

1. So we have a picture sent from a Camera Phone good example of users generated content
2. London Bombings 7th July 2005, networks found them self unable to cope from the amount of footage and imagery flooding in from cameraphones, digital cameras etc - marking the first time we had seen such content impact on traditional news media in Britain. The networks were desperate for footage because of all that was going on, all the locations, movement etc.

Since this, blogging, photgraphing, videos of camera phones and digital cameras etc, the flood of media content has become a torrent, and its all being published on-line.

• Last year the amount of digital information from emails, blogs etc in THE WORLD came to: 161 billion gigabytes of 'Total digital content'
• By 2010 it is predicted that more then 70% of digital content will be created by consumers, no need for jounalists!

Good news for manufactures of hard drives, storage devices the business side of things but for us it is not entirely clear. Two views:

1. Optimists see it as a great release of Human creativity - milliosn people expressing themselves in various media
2. Cynics see the opposite, ...+

Google Epic 2015

Watching this with the NMT term Personalisation in mind, for most people a positive benefit. People will be given news they want to read and wherever they want to read it! The user is presented with content, shopping habbits based upon what he/she likes to watch, read and buy. The news they recieve online is that particular users generated content.Looking at the video though and we all know from the rapid speed of technology and the effeciency of the internet, being able to recieve news any wheres from any wheres and until recently being able to coment on news, have you opinion in this large media landscape gives people that oppurtinity to be part of it! Google epic, google grid etc though could be seen as an invasion of privacy, we know they will aquire, as the internet and spyware companies already do, are buying habbits, are interests even personal questions such as are health and of course where we live which could have devistating effects if that information became public or breached by third parties. Everyone will become part of a big system, in the short term a postive for us and for companies such as Google and Amazon maybe long term thing, information baout ourselfs could be passed on amongs't family and friends. Do these companies need all this information, will be entitled to are privacy and what will be os the news in 2015!

On watching the video a few times over, i did some additional research on the company: Google, and what might actually happen in the near future between such companines and businesses. Facts from fiction kind of thing. This link from wikepedia explains some facts from the video: http://en.wikipedia.org/wiki/Google

Problem #1

OK, i actually forgot my bag this is not an excuse its in the common room so i cant compare the articles! Sorry, i will catch up. Still do the Google video one though.

New Media Tech - Key Terms!

Convergence

• Process of multiple technologies being brought together to form a new product
• EG - Ipod/Mobile phone/PS1,2,3?MP4 Player/MP3 - Advantages/Disadvantages for Audience
• Film & Game BUSINES/HARDWARE
• Company or Audience level

Personalisation

• Characteristics of many NMT's offer users ability to a personalised experience with content and presentation taloured to the users/audience preferences - POSOTIVE

Interactivity

• 2 way communication and the context of NMT's content reactive to audiences choices
• Traditional TV un-interactive
• Interactive TV - marginally more interactive but choices limited

Linear/non-linear

• Consecutive order - e.g. Cinema
• Non-consecutive order - e.g. DVD

Democratisation

• Ability to communicate your opinions and ideas
• Share creative output - Blogging
• Creation own - TV schedule