- Process of multiple technologies being brought together to form a new product
- EG - Ipod/Mobile phone/PS1,2,3?MP4 Player/MP3 - Advantages/Disadvantages for Audience
- Film & Game BUSINES/HARDWARE
- Company or Audience level
Personalisation
- Characteristics of many NMT's offer users ability to a personalised experience with content and presentation taloured to the users/audience preferences - POSOTIVE
Interactivity
- 2 way communication and the context of NMT's content reactive to audiences choices
- Traditional TV un-interactive
- Interactive TV - marginally more interactive but choices limited
Linear/non-linear
- Consecutive order - e.g. Cinema
- Non-consecutive order - e.g. DVD
Democratisation
- Ability to communicate your opinions and ideas
- Share creative output - Blogging
- Creation own - TV schedule
