Film Industry

Film is OLD MEDIA undergoing radical transformation through new digital technology

• Digital technology channging way films made: Use of CGI (Labour)/Set-Location
• "Tip Top" quality always unlike a reel of film

>Production

1. Exciting possibilities. World narrative
2. Creativity onset (effect/sound)
3. Surround sense (more complex)
4. Digital films

• HD film doesnt have 'organic' film of celloid
• CGI, big blockbuster film budgets!

>Distribution and Exhibition

1. Surround sound 3D, large screen technologies
2. Cinemas upgrade to Digital Screen technology...
3. Faster access - more choice through digital distribution
4. Better quality EVERY screening

>Home entertainment

1. PIRACY (see RESEARCH)
2. Internet - downloading films set to explode!
3. DVD's non-linear experience
4. Good in private, own home
5. Better quality every screening!

BUT - DIGITAL DIVIDE - (Global village/ragmented society) (CONCLUSION 4 ESSAY Case study)